Kyrex
About Kyrex·Founder-accountable · 2023 — present

The systems company
behind businesses
that run better.

We design, build and scale digital infrastructure that powers real operations — AI-native systems, custom automation, cloud architecture, and precision-engineered software.

The work spans six industries across four countries. The common thread isn't the technology stack — it's the type of problem. Something is manual that shouldn't be. Something is fragmented that should connect. Kyrex engineers the fix.

AI & ML SystemsCloud ArchitectureCustom SoftwareSystem ArchitectureManaged Infrastructure

Domain

kyrex.org

Model

Founder-accountable

Based

New Delhi

01

Founder on every engagement

No account managers, no handoff chains. The founder shapes scope, architecture, and the standard. A senior team executes the build.

02

Systems, not deliverables

Everything Kyrex builds is designed to run without us — infrastructure that compounds in value after the engagement ends.

03

Outcome-first architecture

Every technical decision is made backwards from the business result, not forwards from stack preference.

04

Scope locked before code

Contract, timeline, and deliverables are agreed in writing before a line of code is written.

01

10+

Systems delivered

02

6

Industries served

03

4

Countries

04

3

Products in production

The founder

Kritish Chopra.

Founder & CEO·AWS Solutions Architect Associate·New Delhi

Kritish Chopra — Founder & CEO, Kyrex
ActiveDelhi · India

Kyrex is founder-accountable by design. Every engagement runs through Kritish — scope, architecture, weekly review, sign-off — with a senior team executing the build. No account managers. No handoff chains. No discovery calls with someone who then briefs someone else.

Kritish holds the AWS Solutions Architect Associate certification, with production deployments across cloud architecture, applied AI, full-stack delivery, vector databases, and ML systems.

GGSIPU is both Kritish's alma mater and one of Kyrex's longest-standing institutional clients — he onboarded the Examination Department as a client while still completing his MCA there. The work has since grown into multi-year engagements across the university.

You always reach the founder. You never work with him alone.

— Kritish Chopra · Founder

01

AWS Solutions Architect Associate

Certified

02

8+ Years Building Systems

Across Cloud, AI & Automation

03

Founder on Every Engagement

Senior team on every build

What Kyrex is

A systems company.
Not an agency.

Kyrex is a systems and automation company. Not a web agency, not a digital marketing firm, not a freelance studio. A company that designs and builds the digital infrastructure businesses run on.

The work spans industries: immigration consulting in Canada and UAE, government institutions in Delhi, D2C commerce in India and Australia, sustainable architecture, luxury jewellery, and SaaS products sold globally. The common thread across all of it is not technology — it's a specific kind of problem.

The clients who work with Kyrex have a business operation that doesn't fit what off-the-shelf tools can handle. Something is manual that shouldn't be. Something is fragmented that should be connected. Kyrex finds those problems and engineers the solution.

Capability ledger

What it means
in practice.

06 disciplines · production-deployed

01 / 06

AWS Solutions Architect Associate

Certified — production deployments across cloud architecture, server management, and infrastructure design.

02 / 06

Applied AI

Frontier LLM integration · vector embeddings and semantic search · RAG systems grounded in client-specific knowledge.

03 / 06

ML Systems

Custom model training — nutritional prediction pipelines, supervised and unsupervised approaches · Production deployment.

04 / 06

Full-Stack Delivery

Modern web stack — CMS, commerce, custom backend, frontend application layer · End-to-end from brief to deployed system.

05 / 06

Cloud & DevOps

Object storage, video infrastructure, CDN, CI/CD pipelines, fine-grained access control, environment management.

06 / 06

System Architecture

Algorithm design, database schema, API architecture, microservice boundaries · From blank page to production spec.

Boundaries

What Kyrex is not.

This section exists because the wrong client is as costly as no client. Kyrex is specific about what it does — and honest about what it doesn't.

NO. 01

Not a web development agency

Kyrex builds systems. A website is sometimes part of that system. But if you need a website built to a design brief with no operational complexity behind it, there are faster and cheaper options.

NO. 02

Not a digital marketing agency

Kyrex does not do SEO, paid ads, social media management, or content marketing. These are legitimate services — just not Kyrex's.

NO. 03

Not a freelancer

Freelancers optimise for the handoff. Kyrex optimises for what happens after the handoff. The difference is in every architecture decision made before a line of code is written.

NO. 04

Not a vendor

Kyrex's most significant client relationships are ongoing — AskKubeir, MI-Way, CoLead, Planet Genesis, Horeka. These aren't support contracts. They're active partnerships where Kyrex remains invested.

NO. 05

Not enterprise

Kyrex serves MSMEs and growth-stage businesses — not large enterprises with procurement committees. The engagement model is direct: founder to founder, decision to decision.

Process

How Kyrex
works.

Every engagement starts with understanding the operational reality — what's actually happening in the business, where the friction is, and what a system could change. No proposal is sent before this conversation happens.

Kyrex researches the solution space honestly — including alternatives to Kyrex. Clients make informed decisions, not vendor-influenced ones. Once scope is signed, delivery runs on weekly visibility sessions. Email and WhatsApp. No portals.

01

Understand first

A direct conversation about operations before any proposal.

02

Research and recommend

Every alternative evaluated, documented, and compared honestly.

03

Scope locked in writing

Contract, scope, and timeline agreed before a line of code is written.

04

Build with visibility

Weekly sessions, email and WhatsApp. No portals, no learning curves.

Kyrex Ecosystem

Products built & spun out.

We don't just build systems for clients; we build and run our own. These products were born out of real client problems, productised, and are actively maintained in production.

▸ Spun out from active client work
caratly.co
Caratly
Active Product // 01

Caratly

An e-commerce jewellery configuration plugin — born from a Planet Genesis engagement, extracted, productised, and now sold to jewellery stores worldwide.

Pricing Model

Starter $99/mo · Professional $249/mo · Enterprise custom

Production Role

The most-used Kyrex-built product.

oneatta.com
OneAtta
Active Product // 02

OneAtta

A D2C multigrain food app — multiplatform mobile, custom ML model, video infrastructure, social earning system. Kyrex coined the name, designed the business model, and built everything end-to-end.

Pricing Model

App ready, launching when operations are set

Production Role

Autonomous platform

Why it matters

Small by design.
Not by limitation.

Most agencies scale by adding layers between the client and the work. The founder sells the engagement, a project manager handles the relationship, junior developers do the build. By the time work is delivered, the person who made the commitment is three steps removed from it.

The founder shapes every engagement — the brief, the architecture, the standards the team builds to. That's not a constraint. It's the reason the work is consistently at the level it is.

The clients who have stayed with Kyrex the longest — AskKubeir, GGSIPU, CoLead — are the ones who understood this from the first conversation. They weren't buying services. They were hiring a technical partner who would remain invested.

Kyrex's most significant client relationships are ongoing — not support contracts, but active partnerships where we remain invested in the system's performance.

— Operating principle

Now you've met the founder

Start the right way.
Founder to founder.

Every engagement starts with a conversation with Kritish — not a sales rep. The Blueprint is the most common first step: independent, written, yours to keep.

Path 01If you have a clear brief

Start a project.

Send us a brief and book a call directly with Kritish. Reply within one business day, no funnel.

Response
< 1 business day
First build
Week 3 · staging live
Engagement
4 – 12 weeks
Starts at
Scoped to deliverables
Start a projectDirect reply from Kritish
Path 02Recommended

Get the Blueprint.

A paid engagement led by Kritish himself, delivered within 3 business days. We map your operations and hand you a written report — yours to keep, with us or without.

Format
Written report — yours to keep
Duration
3 business days
Outcome
3 paths · honest trade-offs
Fee
₹15,000 · credited if you proceed
Get the BlueprintFixed fee · No commitment to build