OneAtta.
Everything. The name, the company, the brand, the product mechanics, the AI blend engine, the ML model, the social earning system, the video infrastructure, and the full multiplatform app — built end-to-end in 4–5 months.
We want to sell multigrain atta with AI — but we don't know what to build or what to call it.
— Client briefing · Maninder Singh
The story
The story.
Maninder Singh came to Kyrex with a category and a conviction: multigrain atta, sold direct-to-consumer, with AI involved somehow. He had an animation in mind. That was it.
There was no company. No name. No brand. No product concept. No business model.
What exists today — the name OneAtta, the company One India Foods Private Limited, the blend customiser, the AI analysis engine, the AttaPoints economy, the Play section, the Trending Blends system, the Recipes section, the referral mechanics, the packaging design, the brand identity, and the entire technical architecture — is Kyrex's work.
This is not a build engagement. This is a founding engagement.
Before Kyrex, OneAtta was not even a name. Forget about the company.
— Maninder Singh
What we built
02 workstreamsDeliverables.
What Kyrex created
01 — The name and company
Kyrex coined the brand name "OneAtta" and the legal entity name "One India Foods Private Limited." Both were Kyrex's recommendations — the name chosen for simplicity, memorability, and category ownership in the D2C food space.
02 — Brand identity and packaging
Full brand kit: logo, visual identity, colour system, typography, and packaging design. This was Kyrex's first packaging engagement — delivered without a dedicated design retainer.
03 — Product strategy and business model
Everything beyond "sell atta with AI" is Kyrex's product thinking. The product architecture spans three layers:
| Product Mechanics | Details |
|---|---|
| Blend customiser | Slider-based composition UI across multiple grain ingredients |
| Blend save + naming | Users name and save custom compositions |
| Blend sharing via code | Shareable blend codes for distribution |
| AttaPoints (1 AP = 1 INR) | Earn points when others purchase via your blend code |
| Trending Blends system | Most-purchased and most-shared blends surfaced weekly |
The business model insight: every satisfied customer becomes a distribution node via blend codes and AttaPoints. No affiliate programme overhead, no influencer contracts — product-led distribution built into the architecture.
04 — Technical architecture
System designed, architected, and locked by Kyrex before a line of code was written.
| Layer | Technology |
|---|---|
| Frontend | Multiplatform — iOS + Android from one codebase |
| Backend | Modern backend stack with REST API framework |
| Database | Managed document database |
| Video delivery | Adaptive bitrate, multi-quality, origin + edge network |
| Image optimisation | Edge-processed image pipeline |
| Media storage | Object storage |
| ML engine | Custom trained model — nutritional databases, manually labelled compositions, lab results, food research data |
| Video pipeline | Full upload + processing pipeline built by Kyrex (admin upload live; UGC architecture built, not yet activated) |
The product — OneAtta
Core — Standard and custom purchase
Users can purchase standard multigrain atta, or open the blend customiser and build their own composition across multiple grain ingredients. Total weight is selected first (e.g. 5kg), then the composition is set via slider — how much wheat, chana, bajra, ragi, and other supported grains, all proportional to the total.
The AI blend analysis
Once a composition is set, the AI engine analyses it across multiple factors before the user commits to purchase. This is the product's primary trust mechanism — it turns experimentation into informed decision-making.
| Analysis Factor | What It Tells the User |
|---|---|
| Taste profile | How the blend will taste — sweetness, earthiness, nuttiness |
| Texture | Expected roti texture — soft, coarse, dense |
| Health score | Overall health rating of the composition |
| Allergen flags | Any allergens present in the selected grains |
| Nutritional info | Per 100g — protein, fibre, carbohydrates, calories |
| Pros and cons | Honest assessment of the blend's strengths and limitations |
| Weather suitability | When to eat or avoid the blend based on season/climate |
| Roti characteristics | How the roti will behave — pliability, cooking time, colour |
| Health benefits | Specific health benefits of the composition for the user |
Blend save, share, and earn
Once satisfied, a user saves and names their blend. Each saved blend gets a unique blend code — a shareable identifier that can be sent to anyone. When another user purchases using that code, the original creator earns AttaPoints. 1 AttaPoint = 1 Indian Rupee, redeemable against future orders.
Trending Blends surfaces the most-purchased and most-shared blends weekly and monthly on the homepage — organic discovery without paid promotion.
Play — reel engine
A short-form video section (reel-style) for food and recipe content. Built on adaptive bitrate streaming across origin and multiple edge network locations. Real-time delivery optimised for seamless scroll performance.
Full video upload and processing pipeline built by Kyrex. Admin upload is live. UGC architecture is built and ready — not yet activated pending operational readiness.
Recipes
Step-by-step recipe content tied to specific blends — showing users what they can make with their composition, creating a content layer that drives both discovery and repeat purchase.
Like what you saw?
Build the next one.
Two ways to begin. Both end the same way — a system in production, operated by Kyrex. Choose the entry that fits where you are.
Start a project.
Bring us the scope. We sharpen it, stand up the team, and you see the first working build inside three weeks.
- Response
- < 1 business day
- First build
- Week 3 · staging live
- Engagement
- 4 – 12 weeks
- Starts at
- Scoped to deliverables
Get the Blueprint.
A fixed-fee paid engagement. We map your operations, evaluate every realistic solution, and hand you a document you can act on — with us, or without us.
- Format
- Written report — yours to keep
- Duration
- 3 business days
- Outcome
- 3 paths · honest trade-offs
- Fee
- ₹15,000 · credited if you proceed